Photo Credit: VHT Studios / Chrissy Barrett The real estate professional: Cris Grayson, broker associate at Baird & Warner in Glen Ellyn, Ill. About the home: The five-bedroom home in Glen Ellyn, Ill., was built in 1975. The home has been meticulously maintained, and the homeowners had recently made some updates to the interior as well.
By Sarah Anderson, vice president marketing, VHT Studios Photo credit: VHT Studios Have you found yourself in the past month mysteriously decluttering and refolding your clothes, all the while holding each one in your hands and pondering if they truly “spark joy?” Since the release of Netflix’s newest hit show Tidying Up with Marie Kondo,
Photo credit: VHT Studios By Brian Balduf, VHT Studios Technology and the convenience it offers to buyers and sellers has changed real estate forever. The days of starting a home search inside the office or car of a real estate professional and touring five or six houses are long gone. Now, interested buyers expect to
By Brian Balduf, VHT Studios Appealing to home buyers is all about making that emotional connection. Smart marketers know emotions trump other factors, especially when you hear buyers say the listing “just feels right.” They may be searching for a new house, but they’re envisioning their next home. Buyers’ emotional experience while home shopping is