By Harry Parson, guest contributor A picture is worth a thousand words, and if you have bad photographs of your listing, it tells a thousand bad stories. So, when I recently took over a home that had been lingering on the market for more than a year, I focused on its photography and online presentation.
Photo credit: VHT Studios By Brian Balduf, VHT Studios Technology and the convenience it offers to buyers and sellers has changed real estate forever. The days of starting a home search inside the office or car of a real estate professional and touring five or six houses are long gone. Now, interested buyers expect to
By Brian Balduf, VHT Studios Appealing to home buyers is all about making that emotional connection. Smart marketers know emotions trump other factors, especially when you hear buyers say the listing “just feels right.” They may be searching for a new house, but they’re envisioning their next home. Buyers’ emotional experience while home shopping is