View the Possibilities With Virtual Staging

By Brian Balduf, VHT Studios Appealing to home buyers is all about making that emotional connection. Smart marketers know emotions trump other factors, especially when you hear buyers say the listing “just feels right.” They may be searching for a new house, but they’re envisioning their next home. Buyers’ emotional experience while home shopping is

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4 Home Staging Horror Stories to Haunt You This Halloween

By Jessica Santina, guest contributor from MoneyGeek.com As little ghosts and ghouls appear on every corner, how about settling in for a few scary stories of home staging horrors? The following tales of botched staging jobs, homeowners from hell, and nightmarish décor will likely give you some real-life shivers. The Scary Screamer Lori Matzke, owner

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7 Secrets for Adding a Finishing Touch to Your Staging

Photo credit: Blinds.com By Katie Laird, guest contributor When staging a home for an open house, you can transform a space from an unimpressive, run-of-the-mill property to one with a “wow” factor. But without a little extra attention to detail, even the most professionally staged homes can leave something to be desired. Don’t let staging

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Add Some Pumpkin Spice to Your Autumn Staging

By Melissa Dittmann Tracey, REALTOR® Magazine It’s pumpkin season and that means pumpkin everything — lattes, muffins, cookies, cakes, and, yes, even home décor. Home stagers are adding a little “pumpkin spice” to their decor, from the welcoming fall scent to pumpkin accents that inspire a cozy, autumn feel. Plus, orange can serve as a

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Why You Should Stage a Cozy Fire Pit Area

By Melissa Dittmann Tracey, REALTOR® Magazine Fire features, like outdoor fire pits and fire tables, are in demand. The National Association of Landscape Professionals calls it one of the hottest landscape trends for the fall, based on a recent survey of 5,000 of its member landscapers. These hot-spots can be a great way to show

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The Chocolate Chip Cookie Effect: Home Staging Tips to Spark Love at First Sight

By Phil Karp, guest contributor Photo provided by Phil Karp It’s no secret that a properly staged home can sell faster than an empty one. But how far do you need to go to inspire the “chocolate chip cookie effect,” where a buyer walks in the front door and immediately feels right at home? Sellers

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Educate Sellers How Home Staging Pays Off

By Patti Stern, PJ & Company Staging and Interior Decorating This spring has been one of our busiest home staging seasons with many sellers enjoying the benefits of preparing their homes early and marketing to targeted buyers – boosting the value of their property and selling quickly. However, there are sellers who are hesitant and

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Smart Staging Solutions for the Owner Occupied House

By Julea Joseph, guest contributor As a home stager, I hear weekly this song from people getting ready to sell their occupied home: “My closets are stuffed, I hate my living room sofa, Grandma’s old dinette set looks shoddy, and those oak cabinets in the kitchen are not going to fly with the younger buying

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