By Melissa Dittmann Tracey, REALTOR® Magazine Photo Credit: L.J. Smith Stair Systems A great staircase can be attention-getting in your listing. Don’t forget to stage it and highlight it in your property photos to give it the attention it deserves. “A circular staircase creates a positive first impression as people walk into the home,” says
By Harry Parson, guest contributor A picture is worth a thousand words, and if you have bad photographs of your listing, it tells a thousand bad stories. So, when I recently took over a home that had been lingering on the market for more than a year, I focused on its photography and online presentation.
By Brian Balduf, VHT Studios Appealing to home buyers is all about making that emotional connection. Smart marketers know emotions trump other factors, especially when you hear buyers say the listing “just feels right.” They may be searching for a new house, but they’re envisioning their next home. Buyers’ emotional experience while home shopping is