Eye-Catching Home Accents That’ll Make All the Difference

By Patti Stern, PJ & Company Staging and Interior Decorating You want potential buyers to remember a property from the moment they step though the front door. Think beyond just furnishings and décor and present a lifestyle that they can envision—all through memorable, engaging home accents. Add in Pops of Bold Hues For the gorgeous

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Vignette Staging Doesn’t Cut It Anymore: Here’s Why

By Jennie Morris, International Association of Home Staging Professionals In the beginning, home staging was mostly focused on sprucing up vacant properties. In the late 1990s to early 2000s, when staging first started to gain traction, stagers and real estate professionals tended to have limited furniture resources and focus on “vignette staging.” Vignette staging is

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Staging Tip: Remove the Window Screens Prior to a Photo Shoot

By Melissa Dittmann Tracey, REALTOR® Magazine Besides a good window cleaning, there’s another way to boost your curb appeal and get those windows shining: Remove the screens. Home stagers love this trick, and it’s taken straight from the film industry. Remove the outside screens on your windows in the front of your home prior to

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Staged to Sell: A Virtual Transformation

Photo Credit: VHT Studios / Chrissy Barrett The real estate professional: Cris Grayson, broker associate at Baird & Warner in Glen Ellyn, Ill. About the home: The five-bedroom home in Glen Ellyn, Ill., was built in 1975. The home has been meticulously maintained, and the homeowners had recently made some updates to the interior as well.

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Staging Tips for the Coffee Table Top

By Karen Post, guest contributor In today’s competitive marketplace, if a listing is going to stand out, and say “tour me” it needs to do more than show rooms. It needs to project a lifestyle for potential buyers. To achieve this dream home result, you must think beyond furnishings and decor. You’ve got to think

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The 3 Most Important Rooms to Stage in a House

By Melissa Dittmann Tracey, REALTOR® Magazine Staging not only results in a quicker sale but also tends to increase the home’s value too, according to the newly released 2019 Profile of Home Staging report conducted by the National Association of REALTORS®. One quarter of buyers’ agents say that staging a home increased the dollar value

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3 Reasons Why Staging a Vacant Home Is Critical

By Audra Slinkey, Home Staging Resource When you see before-and-after photos of spaces not staged versus staged, it’s easy to quickly become a believer in home staging! Vacant spaces, in particular, absolutely need to be staged for these 3 HUGE reasons… An empty room EASILY SHOWS its flaws. I don’t know about you, but I’m not

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Using the Latest Decor Color and Trends to Attract Buyers

Guest Contributor: Patti Stern, PJ & Company Staging and Interior Decorating The start of a new year in the real estate industry signals a prime opportunity for sellers to do what it takes to get their home noticed among the sea of listings soon to flood the spring market. After tackling the clutter, necessary repairs

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Staged to Sell: A Vintage Cottage That Was in Need of Some TLC

Home stager: Kelly Kurtz, a licensed REALTOR(R) with Exit Options Real Estate and founder of Simply Well Simply Organized The home: This cottage was located in a small community in Groton, Mass. The home was rundown, and the owner had accumulated years of belongings that were scattered everywhere. Kurtz knew the home needed a deep

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How to Understand Home Staging Pricing and Proposals: Do’s and Don’ts

By Audra Slinkey, Home Staging Resource A lot of real estate agents are looking for a good, reliable home stager that can magically transform their listings into the price point their seller is hoping to achieve.  The trouble and confusion sometimes comes when the real estate professional asks a few home stagers to “bid” or

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